Work
I specialize in distilling complex scientific data into strategic, creative campaigns that win pitches, launch life-changing new indications, and help teams successfully achieve their day-to-day assignments.
HCP
Breathtek
The Breathtek campaign creates a distinctive visual metaphor for this H. pylori test via the breath. Manny finalist: Best medical device campaign
Fulyzaq
Fulyzaq HIV-related therapy:
MM&M Finalist for Best Professional Campaign for New Launches; RxClub Award of Excellence
Unbranded
Osteoporosis
Manny Best Professional Unbranded
Hyponatremia
How do you create urgency about a life-threatening electrolyte disorder specialists consider merely a side effect? Disrupt their complacency with clinical data through UNBRANDED initiatives: advertorial campaign, website, banners and CRM. (MM&M finalist: Best Overall Professional Print campaign)
HCP/PATIENT/CAREGIVER
Oncology
I strive to combine standout conceptual creativity with rigorous strategic thinking to transform complex science into compelling, pitch-winning narratives and successful life-saving launches.
PLEASE NOTE: Examples of my extensive HCP oncology experience across immuno-oncology, CAR T cell, and monoclonal antibody therapies from Pfizer, BMS, and Genentech are available upon request.
Diabetes
I spearheaded a groundbreaking unbranded campaign spotlighting metformin to drive conversion to the branded Novo Nordisk OZEMPIC website. Also, created core HCP/patient tactics for FARXIGA (AstraZeneca) and multichannel tactics (social posts, digital banners, and brochures) for the DEXCOM glucose monitoring device.
Rare Disease
Led the development of the caregiver/pediatric copy for the successful launch of KOSELUGO.
SOCIAL DTC: Sickle Cell Disease
OTHER AWARD/BUSINESS WINNING SELECTS
