Work

HCP

Breathtek

The Breathtek campaign creates a distinctive visual metaphor for this H. pylori test via the breath. Manny finalist: Best medical device campaign

Fulyzaq

Fulyzaq HIV-related therapy:
MM&M Finalist for Best Professional Campaign for New Launches; RxClub Award of Excellence

OTHER AWARD/BUSINESS WINNING SELECTS

Unbranded

Osteoporosis

Manny Best Professional Unbranded

Hyponatremia

How do you create urgency about a life-threatening electrolyte disorder specialists consider merely a side effect? Disrupt their complacency with clinical data through UNBRANDED initiatives: advertorial campaign, website, banners and CRM. (MM&M finalist: Best Overall Professional Print campaign)

Patient/Caregiver

Oncology

PLEASE NOTE: Examples of my extensive HCP oncology experience across immuno-oncology, CAR T cell, and monoclonal antibody therapies from Pfizer, BMS, and Genentech are available upon request.