Resume

MEET STEPHANIE
Uniquely accomplished pharmaceutical creative director/copywriter in both the traditional and digital/social space: Pre-to-post launch, US/global, with an extensive range of therapeutic experience—adult and pediatric—including oncology, diabetes, heart disease, neurodegenerative conditions, Alzheimer’s disease, migraine, autoimmune and viral skin conditions, advanced eye disorders, and
rare diseases.

SPECIALTIES
Stand-out creative/strategic solutions proven to consistently achieve clients’ goals and win awards | Broad expertise in digital content development | Experienced leadership in managing and jumping in with a cross-functional staff | Strong ability to collaborate with clients across professional, patient, caregiver, and consumer target audiences

EXPERIENCE
2011 to present: FREELANCE Creative Director Copy/HCP/Patient/Caregiver

Delivering an unconventional level of copy support for pitches, concepts, messaging, traditional (print), digital (web, email, iVAs, social), video, and whatever it takes, including med/legal submissions. Clients include Cline Davis Mann, Ogilvy Healthworld, Tribal DDB, Havas Health, Medical Knowledge Group, Strategic Edge,The Bloc, Centron, Calcium NY, CultHealth, Wunderman Thompson Health, GSW, Evoke, McCann Health, Humancare, and Area 23.

2017 to 2018: CultHealth (SVP, Creative Director)
Leading, managing, mentoring, and writing for:

• ARRAY helped win oncology launch of BRAFTOVI + MEKTOVI advanced melanoma therapy
• AMAG INTRAROSA dyspareunia treatment to improve sexual health
• NOVO NORDISK helped launch OZEMPIC diabetes treatment

2015 to 2017: Area 23 | An FCB Health Company (VP, Associate Creative Director)
Leading, managing, mentoring, and writing for:

• ABBVIE GLOBAL VIEKIRAX chronic hepatitis C treatment
• LILLY SOLANEZUMAB Alzheimer’s drug and AMYVID Alzheimer’s diagnostic PET scan
• DEPOMED NUCYNTA opioid pain management therapies

2003 to 2011: RosettaWishbone
(SVP, Senior Creative Director-Copy promoted to Associate Partner)

As a key member of Wishbone’s Leadership Team, instrumental in helping to turn this project shop into one of the most highly acclaimed AOR pharmaceutical advertising agencies in the industry: Agency on the Rise 2004, Agency of the Year 2009 and acquisition by Rosetta Marketing.

• OTSUKA helped win global launch of SAMSCA for hyponatremia—achieved first pharma brand on the iPAD (Trailblazer award, MM&M finalist for Best Interactive Initiative for HCPs, RxClub Excellence Award), MM&M finalist-Best Overall Professional Print Campaign for HN Disruption Advertorial Series, and Breathtek H. pylori urea breath test (Manny finalist-Best Medical Device Campaign)
• NOVARTIS helped win the antihypertensive franchise, including: DIOVAN, EXFORGE, and the launch of VALTURNA
• GENZYME helped win re-launch of SYNVISC viscosupplement (SILVER RX Club Award, PMT, MM&M, and 2019 Medical Advertising Hall of Fame Heritage award) and SEPRAFILM adhesion barrier, as well as the launch of SYNVISC ONE and KYNAMRO for familial hypercholesterolemia.
• MEDA helped win re-launch of ZOMIG migraine therapy (achieved the Gold PMT Reader’s Choice Award for Faster than Fast concept, MM&M Best Product ad, SILVER RX Club, and 2018 Medical Advertising Hall of Fame Heritage Award) and OPTIVAR (PM 360 award and Pharma Choice).
• DEY L.P. EPIPEN epinephrine (Rx CLUB, SILVER MM&M and PMT award winners), ACCUNEB pediatric asthma therapy, launch of COPD therapy, PERFOROMIST, and CYANOKIT cyanide antidote.
• GSK helped win COMMIT stop smoking aid (Rx CLUB, SILVER IN-AWE, MM&M, GSK Pyramid)
• ABBOTT helped win Wishbone’s 1st billion product and re-launch DEPAKOTE
• RELIANT helped win launch of ANTARA fenofibrate
• SIGMA-TAU helped win re-launch MATULANE oncology therapy
• AUXILIUM helped win TESTIM testosterone therapy
• SANOFI-AVENTIS/BMS PLAVIX projects (Rx CLUB award)
• CARDIONET MCOT heart monitors (BRONZE PM 360 and SILVER MM&M)
• SUCAMPO re-launch RESCULA glaucoma therapy

2000 to 2003 : MEDICUS NY (SVP, Creative Director promoted to SVP, Group Creative Director)

• P&G ORALCARE products including CREST, WhiteStrips and SpinBrush
• P&G THERMACARE muscle pain reliever thermal wrap
• ASTRA ZENECA PULMICORT asthma medicine, RHINOCORT Aqua allergy relief, ATACAND antihypertensive, instructor of DTC workshops for AZ brand managers
• MEAD JOHNSON ENFAMIL infant formulas
• NOVO NORDISK NOVOLOG MIX 70/30 professional/DTC global re-launch
• NOVEN PHARMACEUTICALS COMBIPATCH HRT

1997 to 2000: NCI Advertising, Inc. (SVP, Associate Creative Director promoted to SVP, Creative Director)

• McNEIL CONSUMER PRODUCTS TYLENOL, BENECOL cholesterol-lowering foods “global,” IMODIUM ADVANCED and SPLENDA
• SMITHKLINE BEECHAM NICODERM/NICORETTE

AWARDS and HONORS

• CLIO, International Advertising Festival of New York including “bronze” for radio, Nabisco Marketing Excellence Award, MM&M Ad of the Year, Ad Council (Childhood Immunization), NAMA, GLOBALS, Rx Club including “silvers”, PMT GOLD, SmithKline Beecham’s Simply the Best and Pyramid awards, P&G Health Care Achievement Awards, Bronze Pharma Choice, Silver IN AWE, numerous Manny finalists
• Featured in several Who’s Who including Emerging Leaders and Distinguished Individuals
• HBA Rising Star
• Work highlighted in MEDICINE AVENUE, by the MEDICAL ADVERTISING HALL OF FAME
• 2018 MEDICAL ADVERTISING HALL OF FAME Heritage Award for Zomig Campaign
• 2019 MEDICAL ADVERTISING HALL OF FAME Heritage Award for Synvisc Campaign

EDUCATION

• Royal Ballet School in England, Hunter College, School of Visual Arts